A club skirt is a corrugated covering for a pallet, that is used to hold up products in club stores. Club skirts have the added opportunity to add graphics to communicate visuals and product information. Retailers have their own specific guidelines on how to ship and use these.
When to use:
A billboard in store
Increase impact and sell through rate of your product
Well suited for club stores
Counter Displays
A counter display is a point-of-sale rack that is lightweight and easy to install in retail stores on the counters. They are typically used when space is limited. They are commonly used in grocery stores, convenience store and hardware stores to offer high visibility to specific products and promote impulse purchases. Counter displays usually have hooks to carry and neatly organize a product.
When to use:
When space is limited
For small footprint products and impulse purchases
Great for HBA and personal care products
Dump Bins
A dump bin is a floor standing open display container that is filled with loose products. They are lightweight and have the structural integrity to carry weight.
When to use:
High stock level products
Typically lower priced items and high volume
Pushing for impulse buys and cross selling for promotional, seasonable and clearance products
Increase product visibility
Endcap Displays
An endcap display is placed at the end of an aisle. Endcaps can create great exposure and accessibility to your products. Endcaps have been proven to have one of the highest sell through of products.
When to use:
To introduce a new product and increase brand recognition
To display and store multiple products
For special featured or seasonal products
To capitalize on impulse purchases
Floor Displays
A floor display is a free-standing fixture that displays product and has space for brand messaging. They can be designed in a variety of shapes and sizes. High-quality floor displays will help sell products and services. These champions of the aisle help consumers make impulsive choices on the fly.
When to use:
No stocking time needed, they come pre-loaded with product
Their central locations in store guarantees viewing by maximum number of visiting customers
Great for seasonal items
Hutch Displays
A hutch display is a floor display which includes a back panel, side panels, and shelves. These displays are easily adjustable and built for strength.
When to use:
Great for high-end products as they provide protection
Plenty of room for messaging and graphics
Great for grocery, food and beverage products
Pallet Displays
A pallet display creatively showcases large volumes of product for quick selling. A pallet display can be shipped directly to retailers and will be placed in 1-piece, stocked with product, on the sales floor. All pallet displays can be designed to showcase a single product line or multiple products at once and are custom designed according to branding guidelines.
When to use:
Built to sell large volumes of product quickly
Save time and labor
Seasonal or promotional items
Full Pallet Displays – A full pallet display takes up the total space of a pallet. They are shipped to store and placed on the sales floor on a full pallet.
When to use:
Typically used in the club store channel
Half Pallet Displays – A half pallet display is shipped and placed in the store on a half pallet.
When to use:
Typically used in mass merchants
Quarter Pallet Displays – A quarter pallet display is shipped and placed in the store on a quarter pallet.
When to use:
Typically used in mass merchants
Side Stack Displays – A side stack display is composed of trays that are stacked inside a hutch.
When to use:
Easy assembly
Travel friendly
Ideal for lightweight products
Home Depot & Lowes only
PDQ Trays
A Pretty Darn Quick (PDQ) tray usually comes pre-loaded with product and can be easily placed on a shelf, endcap, or in another display. They can be found in grocery, convenience and hardware stores to provide high visibility of a product as well as promote impulse purchases.
When to use:
When space is limited
Provide high visibility
Promote impulse purchases
Powerwing / Sidekick Displays / Gravity Feed
A power wing, also known as a sidekick display, is a product display that can be hung or attached to shelving with the use of clips, adhesive or wire backing. These displays are often placed on the side of endcaps but are versatile enough to be placed on mostly any retail shelf. Powerwings can easily be converted into standing displays by placing the powerwing onto a base with an angled backing to hold the powerwing upright. With the added base powerwings can be placed throughout retail floors.
When to use:
Maximize space on the retail sales floor
Multi-purpose display targeted for impulse buy
Used with smaller/lightweight items
To communicate important information using high quality graphics while holding ample product at the point of purchase
Skinny Towers
A skinny tower is a tall, thin, lightweight floor display. These displays typically carry smaller products, using either hooks or shelving or a combination of both. Skinny towers have the possibility to be shoppable from 4 sides, making it easy for consumers to see and access products from every direction.
When to use:
Suitable for light weight products
Small retail footprint
Quick accessibility from 4 sides
Typically used in convenient stores and drug channels
Standees
A standee is a large self-standing displays, part signage, part point-of-purchase display. They are 3-dimensional and can promote a movie, product or event.
When to use:
Typically used as a promotional piece when something more dramatic than a poster is needed
Standees rely heavily on visuals
Also used for information only or as a collateral piece
Trains
A train is a combination of pallet displays. They can store one or multiple product types or lines and can incorporate multiple vendors.
When to use:
Get creative, a great way to attract customers by creating unique pieces of art
Ideal to incorporate multiple vendors
To promote seasonal or licensed products
Typically used in mass merchants
Trend Pods
A trend pod is a display with featured merchandise, usually on an end cap. It showcases “trend” products and products are switched out regularly.
When to use:
To introduce a new product and increase brand recognition
